The Best Virtual and Hybrid Events in 2020 (and lessons in how to deliver better virtual events)

Virtual and hybrid events took centre stage in 2020. The event and experiential industry had to adapt quickly and develop engaging events quickly given the spate of cancellations. Creative, producers and tech were pushed to the max. And in the end we saw some fantastic results. We learned a few lessons too on how to deliver the best hybrid and virtual events.

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Now, here you go again...

After every online viral phenomenon there comes the inevitable question. Everyone in the industry knows it’s coming. Some will avoid it. Some will embrace it. Everyone knows that they can’t recreate the moment that made the phenomenon just so phenomenal. So why do we get asked?

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Jonny Davis Comment
How to connect with contactless experiential marketing

It will be “hands off” and more likely become “devices on” as brands look to further integrate the live, virtual and digital experience. We are all well used to tapping our phones to pay or to get on public transport. RFID technology allows us to simply and quickly interact and still feel like we are maintaining control.

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Jonny Davis
CONTENT STRANDS IN COVID TIMES 

While each client has nuanced and different ways of communicating with its audience, we’ve seen our client content within this timeframe fall into three categories; procedural updates, relevant & topical, and the hard sell.

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Jonny Davis
Saving The Bees

Eoin Gibbons and his team of landscapers converted our office garden into an urban bee haven.  We asked him to share his wisdom about what we can do in our own garden to keep us from cutting our hair or creating a TikTok.

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