The Irish protein launch that packed a serious punch



One weekend, two cities and thousands of Carb Killa® bars to be sampled. Our mission was simple: raise awareness of this epic brand and get as many people as possible to try out the deliciously good healthier snacks.



We created a bespoke, free-standing sampling stage that housed products and a large screen to capture attention.

First stop, Dublin. We took on Dundrum Town shopping centre, showcasing an arsenal of snacks and sharing the Grenade® story with a jaw-dropping installation that let our brand ambassadors engage directly with shoppers. We were joined by Spin1038 DJ Marty Guilfoyle alongside personal trainer and Grenade ambassador Hayley Madigan to promote the latest Carb Killa flavours.

Day two, we moved the activation to Mahon Point shopping centre for more fun and to give “the real capital” a taste of what Grenade has to offer.


+4,500 bars sampled

2 locations in 2 days

75% increased brand awareness

The Honey+Buzz team took this event from ideation through to execution flawlessly. They went above and beyond in all aspects to ensure everything was on brand, planned and organised for live day. We can’t wait to work on another project with them in the future.
— Emma Windsor, Grenade Marketing Manager