The ultimate fun run over 5k of sandy beach and obstacles
Fanta wanted to encourage trial amongst a younger audience of teens and young adults. It needed to create a unique and exciting experience that would provide the chance to engage directly with large numbers of its target demographic and encourage participants to share branded content across social media.
We introduced Fanta to Spin 1038 – two well-aligned brands – and placed Fanta’s distinctive orange identity at the heart of the annual beach-based fun run, Sandstorm. The partnership included a #FantaSandstorm photoboard and branded start and finish lines, obstacles and pop-up banners. The event included live music from the Spin 1038 DJs and bands, and a host of fun beach games.
4.4M social reach
177K social media engagements
1M Snapchat views